Peter spent 24 years at Polaroid directing U.S. marketing and communications during which time he was appointed Executive Vice President. He left the company two months after Edwin Land retired in 1982. He then joined Warner Communications as president of Atari Tel, a division of Atari. Since 1987 he has been a consultant and writer, author of “Land’s Polaroid,” and a novel, “The Last Bastion.” He departed this life in November of 2007 after a brief illness.