Catboat and old light, circa1965
Gay Head Light, circa 1965
Old trading post, circa 1965
Fitts Museum, Circa 1948
Old Brewster Village, circa 1965
Falmouth Green, circa 1965
Trout, circa 1965
Cape Cod sailor, circa 1965
Northern Light, circa 1965
DRAWINGS
Michelle-2, charcoal pencil, c1970
Michelle-1, charcoal pencil, c1970
Unknown-1, charcoal pencil, c1970
Unknown-3, charcoal pencil, c1970
Nude and fishing boat, pen and ink, 1958
Nun, Rome, circa 1960
Forlorn, Costa Brava, circa 1960
Cadaquez, Spain, circa 1960
Bergen, Norway, 1957
Langeais, France, 1958
Imaginary inland fort, sketch for painting, 1958
Scroll down to see this in Paintings
Imaginary island fort, sketch for painting, 1958
GRAPHIC DESIGN
Collage for greeting card made from NZZ, Zürich, 1969
PG business card, 1969
Kyoto-Boston Sister City Committee logo, circa 1970
Poster for Yacht Club, Costa Smeralda, 1971
Tonka Corporation, 1974
[subsidiary] Tonka Toys, 1975
Rstaurant logo, Cotuit MA, circa 1981
Regional magazine logo, 1981
Logo for fabrics, circa 1981
Package design as part of an entire line of product for Impossible GmbH, Vienna, 2009
Poster, Adobe Photoshop, 2012
D E S I G N / Product Identity
Beginning at the top is the Polaroid mark I did in 1958, its application to package design and corporate identity, which is the bottom panel just above the date, 1958. Somewhere in the lower right of the photo is the corporate sign POLAROID, identical to the mark above. On the left are package designs for Polaroid Sunglasses, 1962, Polaroid Colorpack and black-and-white filmpacks, package design for a Polaroid Colorpack camera, and to the far left, package design and product identity for Polavision, 1977. At the bottom of the row is a package design and product identity for a Polaroid Square Shooter camera. In the row on the right are package designs and product identity for Polaroid SX-70 cameras and accessories, dating from 1972, and just below is a photo of package design for Polaroid Pronto!
Quotes from an article by John Weich, in Grafik [UK} August 2005 --
"Like Apple today, Polaroid supplemented its superior product with superior branding. . . ." "In 1958 the company decided to hire freelance designer Paul Giambarba with a view to revitalizing the brand. This was the start of a relationship that was to last an amazing twenty-five years—Giambarba changed the face of Polaroid. He was responsible for creating packaging for Polaroid's Colorpacks, its SX-70, Square Shooter and Square Shooter 2 and the OneSteps. Giambarba's first initiative was to transform the logo into an uppercase News Gothic, and his second was to give the company's B&W film shelf distinction by way of black end panels, which were easily discernible in its TV spots (which, of course, were black and white). "The first round of rebranding lent Polaroid some design credibility, but its second, more significant evolution elevated the brand to design icon. . . ." Thank you, John and thank you, Grafik Editor Caroline Roberts.
Grafik is the UK's only magazine dedicated entirely to showcasing the most exciting new graphic design work every month. It's also an essential tool for a designer in search of information and inspiration.
For more click on The Branding of Polaroid
[How we beat Eastman Kodak and its little yellow boxes in the marketplace
despite a clunky product and an irrelevant corporate name]
My package design based on a need to be seen amid a saturation of Eastman Kodak yellow in the marketplace, 1958
This is what Polaroid had been struggling with in 1957. See colors, below:
M.I.T. colors and the crossed filters we called soap bubbles, 1957
Kodak yellow sat on these timid colors and an impossible to read Polaroid
My first job was to set Polaroid in caps to distinguish the A from the O in a legible type face . . .
. . . that could be used as corporate as well as product ID.
By 1966 we got the brand very visible and recognizable.
Set-up boxes did double duty as pedestals as well, 1958
Polaroid store interior and exterior illuminated signage, 1958
I then concentrated on creating a flag for Polaroid products. The very first was for sunglasses, 1962.
This image eventually became iconic internationally. The sunglasses were not sold in the USA.
The flag for photo products became this after Polacolor was introduced in 1968
The color stripes endured for all photo products through 1977:
1970
1970
1975
1977
1977
Then, for something completely different there was the entire SX-70 family of products
Polaroid SX-70 camera line and accessories, 1972
More Polaroid SX-70 cameras and accessories, 1976
I took on another corporate and product ID challenge on the shores of Lake Minnetonka, Minnesota
Tonka Corporation, 1974
Joint venture, 1974
Old Tonka Toys logo caused all kinds of register problems in printing.
My redesigned logo for Tonka Toys caused virtually no color registration problems, 1975
B O O K S
As designer and illustrator for national publishers
Printed cover, 1963
My original dummy, 1963
Client: D.C. Heath, 1963
Client: Houghton-Mifflin, 1963
________________________________
As designer, author and illustrator for my own Scrimshaw Press:
2 Editions, 6 Printings
1967
Hand-made rack, 1967
1967
1967
1967
1969
1985
3 Editions
1967
1985
2 Editions
circa 1966
2 Editions
1969
2002
2 Editions
1985
1985
Doubleday, 1969
3 Editions
Branding of Polaroid 2005, 2008, 2010; 30 Years of Instant Photos 2011, 2012
Atlantic, Little Brown, 1969
OnCape Publications, 2000
2 Printings
______________________
Monographs
2005
2011
2014
2017
2016
2016
_______________________________
P H O T O G R A P H Y
Edward Gorey, circa 1980
David McCullough, circa 1980
Joyce Johnson, circa 1980
Harry Holl and daughters, circa 1980
Alec Wilkinson, circa 1980
Beverly Edward, circa 1980
Alexander Theroux and parrot, circa 1980
Nancy Frangione, circa 1980
Henry Smith Rohrberg, circa 1980
Joyce Johnson, circa 1980
Miriam Rogers, circa 1980
Marion Potter Sharpe, circa 1980
Steve Whittlesey, circa 1980
Ruth, Dowses' Beach, Osterville, 1963
Ruth, Arlington, 1958
Ruth on the Bremen, 1960
__________________________
You are invited to visit my blog
Analog Photography at its best
P R I N T S
Nude torso X 3, VI 71 silk screen print, 1971
Maggie's Drawers, silk screen print, circa 1970
Me and my one-man squeegee, 1971
Gripsholm and Gulls, silk screen print, 1971
Cape Cod Spring, silk screen print, 1963
Cape Cod Summer, silk screen print, 1963
Cape Cod Autumn, silk screen print, 1963
Cape Cod Winter, silk screen print, 1962
Schooner, V 71, silk screen print, 1971
Magpies, silk screen print, 1970
I never expected to find that one of my prints would be part of a prestigious collection. It was drawn directly on the screen with tusche and then printed by me in white paint on black paper. The original was given to the Boston chapter of CORE and they printed it by commercial lithography to include in a collection of prominent printmakers.
Provenace
Paul Giambarba
North American
The Withered Arm, c. 1960
Series/Book Title: The Freedom Prints
Print
American, 20th century
Photolithograph
35.56 x 27.94 cm (14 x 11 in.)
Harvard Art Museums/Fogg Museum, Stephen Lee Taller Ben Shahn Archive,
Gift of Dolores S. Taller, M25505.5
Department of Prints, Division of Modern and Contemporary Art
This is my sketch from which the print was made. I drew two different images. As with all sketches, this is much more dynamic.
Below, an alterative print that was not accepted:
Garibaldi and Aguyar, silk screen print, 1965
Garibaldi and Aguyar, sketch by black Prismacolor pencil on tracing paper, 1965
P O R T R A I T S
Pat L., oil on canvas, 1958
Ruth II, oil on canvas, 1958
Ruth II, oil on canvas, detail, 1958
Ruth, circa 1970, pencil and felt nib markers
Ruth, oil on canvas, 1958
Linda, pencil and watercolor, 1977
Jennifer, Conté crayon and tint block, circa 1980
Danielle, Conté crayon, circa 1980
Pam, Conté crayon, circa 1980
Nancy, Conté crayon, circa 1980
Laura, Conté crayon, circa 1980
Noni, Conté crayon, 1977
Noni, felt nib markers, 1978
Dad, Black Prismacolor Pencil, 1957
Beth, Prismacolor pencils, c1970
I L L U S T R A T I O N S
[click on link for more]
Old Light, watercolor, 1963
Joshua Slocum and vahines, watercolor, 1963
Tripoli, 1963
Collection Ira Glick, New York
Cunarder, 2000
Cunard line steamship, mid-19th century
From Cape Cod Light by Paul Giambarba
Ruth, watercolor, 1957
Linda, pencil and watercolor, circa 1990
Hawk and Rabbit, watercolor, circa 1960
Japan folder for Pan Am, colored inks, 1952
Ireland folder for Pan Am, watercolor, colored inks, 1952
Captain William Sturgis, ink and scratchboard, 1965
Gripsholm, pen and ink, with tint block, 1960
Gripsholm and sea birds, pen and ink, 1960
Cadaquès, pen and ink with tint block, 1960
Woman, Portugal, pen and ink, 1958
Nun and fountain, Rome, 1958
Church, Italy, 1958
T O Y S
Acrobat pull toy, painted pine, 1966
Galleon, painted pine, 1969
Disassembled. [My six year old son wanted to build his own ship model.]
Lighthouse and excursion steamer [SS Bunker Hill] painted pine
Hill town, gessoed pine, 1967
Bathtub toy imaginary duck, painted pine, 1963
Bathtub toy wood duck, painted pine, 1963
© Paul Giambarba. All Rights Reserved.
