The photo is of the original packaging I did for Stan Calderwood's baby, the one-piece molded plastic Colorpack Land Camera introduced in 1968. Not that Land loved the idea of cheap cameras, but Stan wanted the company to grow and prosper. It did, and the reason was that here for the first time was an instant photo camera that was inexpensive and took color as well as black-and-white photos. The list price for it was $29.95.
I like people pictures best. It fell on deaf ears at the time, but I thought Polaroid's advertising and sales promotion should promote true-to-life people pictures that had been taken with off-the-shelf cameras instead of using models grimacing in phony ecstasy at being photographed with Polaroid backs on high-end professional hardware made in Germany and Japan. This photo is of my daughter which I took with a Polaroid Colorpack II. I didn't use umbrellas or fancy reflectors to manipulate the light, nor did I have special film from the Polaroid lab that the professionals always got for their shoots.
My son, a Boston Red Sox fan, taken with the same Colorpack II camera and black-and-white film. He's standing against a painted particle board wall in my workshop. The lighting is from an overhead skylight.
Plastic camera, plastic lens, and fine sharp output, far superior in my opinion to the one-piece spin-offs of the SX-70 that could produce only color photos with far less resolution or accurate color.