The Branding of Polaroid, 1957 - 1977

Finally, here's the entire video from CBS Sunday News

Click on this hot link to view it.

The entire segment runs 03:37 minutes. I show up for my 15 seconds of fame at 00:34 and again at 02:47.

More on the End of Polaroid

Fox Business News wanted me to show up for an interview on their morning show today or tomorrow but I declined. Having spent all day to provide CBS for two very brief sound bites, the thought of having to spring for a roundtrip to New York without an offer to pick up the tab for anything made it a no-brainer.

More importantly, Dave Bias got to tell the Save Polaroid story on the ABC Nightly News which is a much better venue all around. Click on this link for the video.

For more from Flickr on the CBS Sunday Morning News segment click here.

More, later, when I get some time to fill you in on some of what CBS didn't use.

This story has legs, it would seem.

A Shameless Self-Serving Announcement

(Thanks to son Allan Wright for this photo.) CBS's Dan Sieberg is pointing out the Polaroid package design that was in use before I tackled the assignment. Scroll down to find it.

Sunday morning, 17 February 2008.

It's a grab shot from TV just taken an hour ago. That's the blog on the screen in the background. Below, my congenial interviewer and CBS Science and Technology correspondent Daniel Sieberg mentioned how simple my designs were and I responded "You know long it takes to do simple? About ten times longer than fast and dirty." The last two words were cut probably because fast and dirty is too much of an inside joke among designers and ad people to describe their frustration with clients who invariably want everything yesterday.

Anthony Laudato (scroll to image 07) was the production manager on the shoot. It was his phone call on last Wednesday that made it all happen.

Friday, 15 February 2008.

I spent yesterday, Valentines Day, getting myself up to the Harvard Business School, among all the banners promoting its 100th Anniversary, for a taping by CBS news relating to the future of the Polaroid name. After two hours of trying to remember to smile -- as requested by my dear wife -- the interview ended with my being awfully tired of listening to myself talk. Alas, the long-suffering crew of very considerate young men who had a Polaroid story to put together so they had to persist with their questions in order to cut and edit their story. Perhaps I'll learn tomorrow when the piece will air. The tentative date was to be Sunday morning the 17th but there was the ghastly multiple murder and suicide at that Northern Illinois University that might be a lot more newsworthy. So that's about all I can give you in the way of heads-up for now. More, later.