The Branding of Polaroid, 1957 - 1977

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Categories

01. Polaroid's lack of brand, 1957
02. Stanford M. Calderwood, 1958
03. Polaroid Package Design by Giambarba, 1958
04. Doyle, Dane & Bernbach
05. The Players: Land, Casselman, Calderwood
06. The Players: Calderwood, Field, Wensberg, Giambarba
07. Corporate and Product Identity
08. Polaroid Dealer Ads, 1958
09. Early Polaroid Displays, 1960-1963
10. Polaroid Sunglasses
11. Polaroid Colorpack product identity, 1968
13. Polaroid SquareShooter product identity by PG
14. Polaroid SX-70 Product Identity by PG
15. Polaroid Pronto! Product Identity by PG
16. Polaroid OneStep product identity by PG
17. Just before Polavision nails the lid on the Polaroid coffin
18. Polaroid Polavision Product Identity by PG
19. Giambarba Gallery
20. Epilogue
21. Now You Can Buy the Book
Critical Comments -- Good and Bad
Essays
Iconography of the Polaroid Mark
Interviewed by CBS News
Kudos
Peter C. Wensberg 1929-2006
Polaroid goes out with a whimper
Polaroid photos
Polaroid's 60th anniversary of The Big Moment
Recent comments
Stan and Norma Jean Calderwood, R.I.P.
Technical talk
The State of Corporate Identity and Design Today
Time Out

Categories

01. Polaroid's lack of brand, 1957
02. Stanford M. Calderwood, 1958
03. Polaroid Package Design by Giambarba, 1958
04. Doyle, Dane & Bernbach
05. The Players: Land, Casselman, Calderwood
06. The Players: Calderwood, Field, Wensberg, Giambarba
07. Corporate and Product Identity
08. Polaroid Dealer Ads, 1958
09. Early Polaroid Displays, 1960-1963
10. Polaroid Sunglasses
11. Polaroid Colorpack product identity, 1968
13. Polaroid SquareShooter product identity by PG
14. Polaroid SX-70 Product Identity by PG
15. Polaroid Pronto! Product Identity by PG
16. Polaroid OneStep product identity by PG
17. Just before Polavision nails the lid on the Polaroid coffin
18. Polaroid Polavision Product Identity by PG
19. Giambarba Gallery
20. Epilogue
21. Now You Can Buy the Book
Critical Comments -- Good and Bad
Essays
Iconography of the Polaroid Mark
Interviewed by CBS News
Kudos
Peter C. Wensberg 1929-2006
Polaroid goes out with a whimper
Polaroid photos
Polaroid's 60th anniversary of The Big Moment
Recent comments
Stan and Norma Jean Calderwood, R.I.P.
Technical talk
The State of Corporate Identity and Design Today
Time Out

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