Big Yellow is bankrupt.
For those of us who grew up knowing only Kodak and its yellow boxes, it is almost impossible to believe.
This is a public and urgent apppeal to the President and Chief Executive Officer of Fuji:
Please, honorable Shigetaka Komori:
Buy that name before someone else does and licenses it for plastic bags or one more unnecessary android product.
How this giant of American industry and icon of the American dream, promoter of the Kodak Moment, could tumble from its lion's share of the photographic marketplace to be carrion for the cathartidae of commerce hovering above its remains is almost inconceivable.
Many years ago I consulted for the international division of Gillette, which at the time boasted of having 90 per cent of what they called the "wet-shave" market. I recall their buying PaperMate, Toni, Hyponex and others, and watching their share of a market they once dominated, diminish to a point where they were bought up by Proctor & Gamble.
Later, I remember Eastman Kodak attempting to enter the instant film business. At Polaroid we joked about their package design, and how their color photos faded. What? The great chemical company and photographic giant among us pygmies, couldn't work that out? Now it can be told how that embarrassing piece of information was discovered. Not in one of the many state-of-the-art labs or by one of the eminent scientists working for Dr. Land, but by thumbtacking their prints to any wall in direct sunlight.
There was also the devastating loss to Kodak for patent infringement, which enjoined them from manufacturing, using and selling their instant cameras. Six years later Eastman paid damages of $900 million to Polaroid.
By that time, Edwin Land had passed on to join George Eastman in wherever great men go to die.
The Wall Street Journal posted this photographic eulogy to the Kodak camera through 131 years of its life.