Do you have any idea how big these guys are?
Does the name Eastman Kodak ring a bell? Just for openers, let's say that they ate Eastman's lunch. They did it by nibbling into the wet-chemistry photographic market for a small share and then let their better and less expensive film gobble away at lesser brands and eventually chew up the market ruler who had prevailed worldwide for almost a century.
Guess what they must be doing now with the lock they have on instant film.
They are as quiet as a tiger in a tree.
Enjoy your summer vacation!