Courtesy Wired (UK) and photographer Philip Sinden.
Read the entire article by Mic Wright from the current Wired, UK
These paragraphs appeared at the end of the story. I forgot that I had told Mic Wright that Edwin Land was "a tricky customer," who pit his executives against each other in a management style that was often thought of an effective business tool, which IMO is destructive and could have contributed to Polaroid's eventual demise.
"The project has also secured the services of other Polaroid alumni, including Paul Giambarba, creator of the original Polaroid packaging and branding, who will produce the new packs; and Henny Waanders, a former head camera designer for the firm, who will help to design the new camera.
Kaps met Giambarba, who blogs about the evolution of Polaroid's original branding, and solicited his help. "I thought it would be nice if the guy who developed the first packaging could contribute," he says. Giambarba had worked with Edwin Land ("a tricky customer") and was intrigued: "I knew I could tackle the packaging. It's good to be back in the saddle after all these years!"
