I think we need a visual here.
-------------------------------------------------------------------------------------- Yesterday's post was We are pleased to herewith announce a history making cooperation between Polaroid and The Impossible Project: In the midst of all the copy being generated about the resurrection of Polaroid, Peter Howell said it best in his column in today's Toronto Star --
Some of us may be stuck in the analog past, but it feels a lot better and more honest than the digital present.
Courtesy of The impossible Project
The Impossible Project Inspires Polaroid To Re-Launch Instant Cameras
As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee - The Summit Global Group - now can't resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras.
Therefore they are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.
The Impossible Project is proud and excited that its ambitions and all the relentless work that has already been invested are now becoming the foundation for Polaroid's comeback as a producer of Instant Cameras.
Large-scale production and worldwide sale of The Impossible Project's new integral film materials under its own brand will already start in the beginning of 2010 - with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.
PRESS RELEASE - Vienna, 13th October 2009
The Impossible Project inspires Polaroid to re-launch Instant CamerasThere are now m for vintage Polaroid cameras.
Accomplishing this mission and running the former Polaroid plant in Enschede (NL), The Impossible Project is pleased to herewith announce a history-making cooperation between The Impossible Project and Polaroid:
The new licensee of the Polaroid® Brand – The Summit Global Group – will re-launch some of the most famous Polaroid Instant Cameras and is therefore commissioning The Impossible Project to develop and produce a limited edition of Polaroid® branded Instant Films in the middle of 2010.
Summit Global held a press conference on 13th October 2009 in Hongkong, outlining their plans to re-produce some iconic Polaroid Instant Cameras and to bring them to the market in 2010 in a strategic relationship with The Impossible Project.
The Impossible Project is proud and excited that its ambitions and all the relentless work that has already been invested are now becoming the foundation for Polaroid's comeback as a producer of Instant Cameras.
Large-scale production and worldwide sale of The Impossible Project's new integral film materials under its own brand will already start in the beginning of 2010 - with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.
Links
http://www.bjp-online.com/public/showPage.html?page=870021
http://www.electricpig.co.uk/2009/10/13/polaroid-to-resurrect-instant-film-cameras/
http://www.touchpuppet.com/2009/10/13/polaroid-to-re-launch-instant-cameras/
These are just the first of more to come.
http://www.thestar.com/sciencetech/article/709943--polaroid-devotees-bring-back-film
http://www.holgablog.com/2009/10/13/polaroid-team-up-with-the-impossible-project/
