The first Kodachrome package design

Somebody called my attention to an old Daily Kos post showing this, the first Kodak Kodachrome package design, which appeared about 30 years before my Polaroid Polacolor stripes. You probably don't know that when Eastman Kodak did their package design for their instant color film, they used color stripes on that package as well. This early packaging used sun's rays as a design device. Did the Japanese Rising Sun flag have any influence here?

35 mm. film was a by-product of color film used in movie making, created in effect by just snipping off strips and packaging it in little metal cans that went into the little yellow boxes.

The film cost $5 per roll in the late 1930s and had to be sent back to Rochester, New York for processing. If I recall, we all had to do that well into the 1970s. It was great film. I have perfectly good Kodachrome slides from 1957 that don't seem to have ever faded, unlike Kodak Ektachrome transparencies.

Kodachrome taken by me of my young wife in 1957.

Back to film box package design. It's been 40 years since my Polacolor designs. Have we made as much progress with film box packaging in this equivalent period of time?