The Branding of Polaroid, 1957 - 1977

brand eins: article in German

I was recently interviewed for the German publication brand eins by Steffan Heuer, author of this article, and he was kind enough to send me this .pdf file along with a copy of the publication, shown above. For those among you who read German, this is an Adobe Acrobat .pdf file of the article. Download brand_eins_Polaroid.pdf (1118.0K)

My comments were accurately recorded, I believe. The only correction at this point is the reference on page 31 to the early Polaroid packages before my redesign as being chosen from the Harvard University school colors. That should have read MIT (Massachusetts Institute of Technology) school colors.

Edwin Land Introduces the First Polaroid Land Camera

Just got an email from Dave DeMeyer who was prompted by Janet Conley that 21 February 1947 was the "famous day in Miami Beach when Dr. Land performed his magic."

Thanks to the Science and Society (UK) Picture Library, for this use of a photo of the old Model 95 that he used and a link to their site.

To put this in proper context, keep in mind that this all happened in just 25 years, from the first camera model that was almost the size of the one Matthew Brady photographed the Civil War which produced sepia prints that faded, to the SX-70 that was the last model to get any real public interest.