brand eins: article in German


I was recently interviewed for the German publication brand eins by Steffan Heuer, author of this article, and he was kind enough to send me this .pdf file along with a copy of the publication, shown above. For those among you who read German, this is an Adobe Acrobat .pdf file of the article. Download brand_eins_Polaroid.pdf (1118.0K)
My comments were accurately recorded, I believe. The only correction at this point is the reference on page 31 to the early Polaroid packages before my redesign as being chosen from the Harvard University school colors. That should have read MIT (Massachusetts Institute of Technology) school colors.

