SX-70 kick-off
This is the press kit that was sent out to announce the introduction of the Polaroid SX-70. The layout and type selection were done in-house. I would not have chosen Times Bold as the typeface. It's a personal thing, but it looks a bit clumsy to me. The escapement between the numerals 7 and 0 is much too tight. Kiss-fits, as they were called in those days, were very much in vogue. This is not good typesetting because the SX looks normal and the 70 is too tight. Picky, picky.
TIME broke the SX-70 story on 26 June 1972 with a heroic cover photo of Land focusing the camera.
LIFE followed later with its own cover for its 27 October 1972 issue and called Land a genius. Each book had several pages of editorial about the inventor and the product.
it is great to see this article. I was the person who did the structural design for the accessory kit I even won an award from the Paperboard Packaging Council
It was fun seeing my work here
Posted by: Michael Stone | January 20, 2008 at 04:25 AM
Go to Polaroid Customer Service, either by telephone or on the Internet. You can search it but you will need the model number. I have no idea what your camera might be worth. Try searching eBay.
Posted by: giam | September 09, 2004 at 09:30 AM
I have a old polaroid land camera and I need to know if I can still find battery's &film . Also it would be nice to know the value of camera. please
Posted by: alb | September 05, 2004 at 08:24 PM