Polaroid SX-70 Family of Package Design by Paul Giambarba

Click on images for enlargement. A year later in 1973, I got the assignment to design the graphics for an accessory kit for the SX-70 that included a panel to identify the individual accessories and how they might be used. Polaroid's in-house packaging people did the structural designing for the box, working with their folding box vendor. By 1975 the SX-70 family had grown considerably and I had to come up with design variations without compromising the original look.