Polaroid Square Shooter Plus, 1974

This was another curve thrown at us. First there were the Polaroid Colorpacks, cameras that used rectangular format film. Then in an economy move, the Polaroid Square Shooters, which used less expensive (and smaller) square format film. Now, we were told, the engineers had come up with a camera that used BOTH film formats. A great concept, but what will work to create product identity?

Above is my solution. I think it solved the problem and created a very striking image, especially when stacked in any number of configurations. This product came after the Polaroid SX-70 (1972). I place it here to continue with the evolution of the color stripes and god's-eye product identity. Click on image for enlargement.