Introduction of the Polaroid SX-70, 1972

Having mentioned the SX-70 just below, I think I should cut to the chase and upload this photo of the entire line at the time. The film box is just left of front and center, the camera boxes which include a Model 2 flank a host of accessory items. Click on the image for an enlargement.

The word came down from on high that Land insisted on a white box, so we did a white box. For those (and there were more than a few) who complained of the simple solution, I countered that only Chanel managed to keep packaging this clean and identifiable over a whole range of products.

For those others who would argue that Polaroid might possibly have too many images, would have been better to use existing graphics and set in large type: A NEW system of photography?

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I thought you might like to know that I'm running another printing of the book, shown here. It's 180 pages in black and white plus full color covers on coated stock, 7-3/8 x 9-1/8 inches (cm 18.8 x23.5) with square "perfect" binding and it contains a lot more information than is here on the web log. There are five pages of photos of my studio workshop and another six of designs that influenced me plus a full color sheet of the Iconography of the Polaroid mark from 1958 to 1977.

The cost is only US$30.00 which includes $5.00 shipping within the USA or Canada, or US$35.00 which includes $10.00 for shipping elsewhere. Payment can be made to giam at aol.com via PayPal using your credit card or PayPal account. Or you can send a check or an international money order to PAUL GIAMBARBA, P.O. BOX 1795, Mashpee MA 02649-1795, USA.
Allow three to four weeks for delivery. Please advise if you would like me to sign the book for you.

Click on image to enlarge it.

Comments

[giam]

Thanks, Dr. Myke, for the up close and personal details. I love it! Much obliged, PG

[Dr.Myron Simon, "Myke"]

Re: The origin of the SX-70 System

The way I remembered it was that a customer who owned a prize breeding bull was somewhat miffed when his animal committed suicide by chewing up the trash from our Polacolor product.

The story went that the upset owner got to Din directly and had him ante up a sizeable amount of cash in compensation. $30,000 was the sum that was bruited about. After that we heard, loudly and clearly, that the trash had to go.
---Myke Simon, Research Division, inventor of the naphthalein dyes in the opacifier for SX-70.