In 1976 management wanted new product identity for sunglasses. They said that my original blue and green mark (click on 10. Polaroid Sunglasses) had been copied so much that it had become almost generic for all sunglasses sold internationally. They wanted to keep the Polaroid color stripes. This is the mark I came up with.
This is how I proposed it would look on consumer displays at point of purchase.
This is the hang tag I had in mind. All of this was shot down and the work done in-house.