Yahoo! picks us today!

You can imagine my surprise when I came in from a sweaty hour of cutting the grass (I can't call it a lawn) on a muggy Cape Cod morning and found that Yahoo! had selected this site as a pick of the day. Thank you, folks at Yahoo! for the kind words. With your permission I'll link to your site and copy the text below since the link will obviously pull up something else later in the day or tomorrow.
http://picks.yahoo.com/picks/

Yahoo! Picks

July 24, 2004

Branding of Polaroid, 1957-1977

Creating a global brand out of thin air is like trying to harness the power of the tides. The marketplace can come crashing down on you, leaving you high and dry. This fascinating look back at how Polaroid forged its brand from 1957 to 1977 demonstrates the power of design, function, and intelligence. Illustrious designer Paul Giambarba, the man who began Polaroid's corporate image development in 1958, uses a weblog format to post his thoughts on different subjects of Polaroid brand history every day. Start at the beginning to see how a change in typeface made a huge difference, and then trace the history of Giambarba's colorful designs for the camera company. Or you can browse through the categories for a linear jaunt through Giambarba's time at Polaroid. Whatever path you choose, you'll be exposed to an utterly fascinating story. (in Marketing & Advertising)

Comments

[Free]

An outstanding, focused, superbly written site that will hopefully remain available for a long, long time. So much of our changing culture gets lost. The Polaroid and its iconic branding is a chapter in an unwritten missive: "American Lifestyle." Your participation in the product's life cycle and your attendant blog captured the moment just like the product you helped create. Thanks for an excellent read!! LH

[Shirticus]

Congratulations! It _is_ a very interesting blog.