What do we do now?

It's now 1970 and the color stripes are a big hit. They were introduced into supermarkets, then big discount outlets and camera stores, and sales are going through the roof until a recession sets in and someone at the lab decides that Polaroid would sell even more film if it didn't cost so much. The money is in selling film and every square centimeter determines its cost to the consumer.

Bill Field gave me a blank box dummy in the new square format and said, "Maybe we ought to square off the color stripes. See what you can do."