Polaroid Colorpack Family – Product Image by PG

I wish I had something better than a 35mm slide of this, but that's the way we showed our work in the 1960s and 1970s, with Kodak Carousel Projectors. Below the film boxes is the family of one-piece molded plastic cameras that saturated the market for inexpensive photo equipment. The package design was deliberate. We wanted our retailers to stack pyramids of product and create a Polaroid island to attract instore traffic. The designs were also very visible in store windows throughout Western Europe. The silhouette drawing of the camera identified each model instantly, since the camera model names were not descriptive.