Polaroid Type 88 square format film

This is what I came up with. It seemed the logical way to go and when we had the larger product folding box to work with, I could create a lot more tension with large black panels and much less type to position.

The guys in sales were almost apoplectic about the final box design. They wanted to write all over the box but Stan Calderwood went with my suggestion that in this case less is more, and we could stack product at point of purchase to make a dramatic presence among competitive product packages on which sales departments had plastered with photos, copy and bullets.