A Break in the Action
Seeing Cybill Shepherd gracing the cover of the current issue of the AARP magazine © 2004 (yes, I'm over 55 and entitled to membership) reminded me that while we were fighting the battle at point-of-purchase with Eastman Kodak they outscored us with their large, life-size die cut standing displays of pretty young women holding Kodak cameras. The most popular by far was a young Cybill Shepherd. The original Kodak Girl easel-back cardboard display is copyright Eastman Kodak, reproduced here courtesy of Nancy and Walker Mangum. http://www.nwmangum.com, collectors of Kodak and other memorabilia.
"aint that the shit?"
this story has been very helpful to me, extremely interesting and thought provoking. It's hard, just as hard today as it was in 1957, to know how to promote one's goods in a "decent" way (art and music in my case).
Very inspiring to read that you actually managed to achieve success with your design.
Posted by: Tryggve | June 22, 2006 at 03:19 PM