Kodak's Aggressive Yellow and Polaroid's Passive Gray

In 1957, and for prior decades, the photographic marketplace was saturated in Eastman Kodak yellow. Polaroid's pre-1958 packaging featured red and gray, MIT school colors, and little crossed circular filters -- a hold-over from Polaroid's polarization products -- along with the imponderable name in an illegible typeface. As might be expected, Kodak yellow sat on the few Polaroid packages at point of purchase.