Don't ask me. By this time (1977) Stan Calderwood had been long gone, Bill Field was back home in Santa Fe, and I was dealing with yet another art director after his successor left. Products kept appearing out of left field such as this one above which I've mercifully blotted from memory. Yes, it's my design and I suppose I should apologize for it.
I did manage to get my teeth into this project which was created to cozy up to independent camera stores, otherwise long ignored while Polaroid concentrated on major market distributors. I guess no one was paying a lot of attention so I was able to get away with naming store owners CPSs or Certified Polaroid Specialists on their phony diplomas. Click on image to enlarge. By this time Polaroid was falling upon hard times. Phone lines were being eliminated and for the first time I had to make phone calls to Accounts Payable to ask for payment of my invoices. The bean counters had taken over and it was evident that things would never be the same again.