Stan was the in-house power who made all things possible and the driving force in creating brand for Polaroid. See prior posts for more personal information about him.
Bill said he wanted to be a graphic designer when I first met him, and asked if he could work for me in the art department. Bill was a Harvard graduate who majored in anthropology after a hitch in the Army during the Korean War. He was extremely agreeable as well as industrious, and had the intellectual curiosity a designer needs to be successful. When I left to work at my studio on Cape Cod, Bill took over as art director, later design director, and had a fabulous career. I could not have done all that I did without Bill.
Peter showed up a bit later in 1958 when I recruited him for Stan. Peter was assistant sales promotion manager at the Boston publishing house of Little, Brown at the time and we had become friends after I had done freelance artwork for him. He was great to work for, and there are never enough clients like that. Besides being one of the best and the brightest, he was always fair and accommodating.
This is how I saw myself at times. Before I got involved with Polaroid I had a successful career freelancing Boston ad agencies and publishers, as well as national magazines such as Sports Illustrated, True, and This Week, a Sunday newspaper supplement with the largest circulation of any U.S. publication. Calderwood has also freelanced as a photojournalist, so we had this much in common. He was also impressed with the work and study I had done in Europe, and my design philosophy that Less is indeed More.