The Branding of Polaroid, 1957 - 1977

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01. Polaroid's lack of brand, 1957

Categories

  • 07. Corporate and Product Identity
  • 09. Early Polaroid Displays, 1960-1963
  • 10. Polaroid Sunglasses
  • 11. Polaroid Colorpack product identity, 1968
  • 12. Polaroid product illustration by PG
  • 13. Polaroid SquareShooter product identity by PG
  • 14. Polaroid SX-70 Product Identity by PG
  • 15. Polaroid Pronto! Product Identity by PG
  • 16. Polaroid OneStep product identity by PG
  • 17. Just before Polavision nails the lid on the Polaroid coffin
  • 18. Polaroid Polavision Product Identity by PG
  • 19. Giambarba Gallery
  • Critical Comments -- Good and Bad
  • Current Affairs
  • Epilogue
  • Essays
  • Iconography of the Polaroid Mark
  • Interviewed by CBS News
  • Kudos
  • Notice
  • Peter C. Wensberg 1929-2006
  • Polaroid goes out with a whimper
  • Polaroid photos
  • Polaroid's 60th anniversary of The Big Moment
  • Recent comments
  • Stan and Norma Jean Calderwood, R.I.P.
  • Technical talk
  • Time Out