Instant Analog Photography
It fell on deaf ears at the time, but I thought Polaroid's advertising and sales promotion should promote true-to-life people pictures that had been taken with off-the-shelf cameras instead of using models grimacing in ecstasy at being photographed with Polaroid backs on high-end professional hardware made in Germany and Japan. This photo is of my daughter which I took with a Colorpack II. I didn't use umbrellas or fancy reflectors to manipulate the light, nor did I have special film from the Polaroid lab that the professionals always got for their shoots.
He's standing against a painted particle board wall in my workshop. The lighting is from an overhead skylight.
This is a street in the picturesque town of Dragor in Denmark. Distance was set for 50 feet.
The photo is of the original packaging I did for Stan Calderwood's baby, the one-piece molded plastic Colorpack Land Camera.
Not that Land loved the idea of cheap cameras, but Stan wanted the company to grow and prosper. It did, and the reason was that here for the first time was an instant photo camera that was inexpensive and took color as well as black-and-white photos. I think the price for it was around $29.95 at the time. I'm surprised that Polaroid historians don't make more of this—and the genius of Stan Calderwood—but they tend to focus elsewhere.