For more click on The Branding of Polaroid
[How we beat Eastman Kodak and its little yellow boxes in the marketplace
despite a clunky product and an irrelevant corporate name]
My package design based on a need to be seen amidst a saturation of Eastman Kodak yellow in the marketplace, 1958
Kodak yellow sat on these timid colors and an impossible to read Polaroid
Polaroid store interior and exterior illuminated signage, 1958
This image eventually became iconic internationally. They were not sold in the USA.
The color stripes endured for all photo products through 1977:
Then, for something completely different there was the entire SX-70 family of products
Polaroid SX-70 camera line and accessories, 1972
More Polaroid SX-70 cameras and accessories, 1976
Meanwhile, I took on another corporate and product ID challenge on the shores of Lake Minnetonka, Minnesota
Tonka Corporation, 1974
Joint venture, 1974
Old Tonka Toys logo. Is that melted yellow snow or a yellow Lake Tonka?