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Paul Giambarba initiated Polaroid's corporate image development and product identity in 1958. His innovative black packaging successfully subdued the dominance of Kodak yellow at point-of-purchase and spawned a vogue of black packaging within the industry. Creator of the ubiquitous Polaroid color stripes, one of the most widely imitated design devices of the last several decades, he designed and produced hundreds of Polaroid packages and collateral material including consumer literature and "How to Make Better Polaroid Instant Pictures," a trade book for Doubleday & Co.

His designs have won many awards including Gold Medals from the Art Directors Club of New York as well as Boston, and three consecutive Certificates of Excellence for Package Design from the A.I.G.A.
(see below).

Giambarba has also been a design consultant for Tonka Toys and Tonka Corporation, as well as Polaroid, the Gillette Company International; His Highness Aga Khan and Impossible Gmbh of Vienna, Austria. His work has been the subject of articles in Graphis ( Zurich); Industrial Design; American Artist; Idea (Tokyo); Relax (Tokyo); Grafik (London); Brand eins (Hamburg) and Communication Arts.

He is the author of a baker’s dozen of books, founded the Scrimshaw Press and CapeArts magazine, and is a founding partner of Arts & Flowers, publisher of botanically accurate greeting cards. He lives and works in Massachusetts and is available for consultation.

Honors and Awards

Gold Medal, Art Directors Club of New York
Certificates of Merit, Art Directors Club of New York

Gold Medals, Art Directors Club of Boston
Certificates of Merit, Art Directors Club of Boston

Certificates of Excellence, American Institute of Graphic Arts Packaging 1972, 1974, 1976

Andy Awards, Advertising Club of New York

Hatch Awards, Advertising Club of Boston

Certificate of Excellence of Design, Industrial Design magazine Annual Design Review

Invited Lecturer

Cornell University, Ithaca, NY
Wellesley College, Wellesley, MA
Simmons College, Boston, MA

A Partial List of Design Clients

Polaroid Corporation
Tonka Corporation
Tonka Toys
Impossible, Gmbh
The Gillette Company International
General Electric Company Telechron Division
Bank of Boston
Bank of New England
Old Colony Trust Company
The New England (life insurance)
Kyoto-Boston Sister City Committee
Data General
Digital Equipment Corporation
Mount Castor Software
Softbridge Software
Sentinel Technical Products
Sentinel Fitness Products
His Highness Aga Khan
Hotel Cala di Volpe, Sardinia
Yacht Club Costa Smeralda, Sardinia
New Seabury, Cape Cod
Sandwich Glass Museum
The Cahoon Museum of American Art