Perfect for posting on Valentines Day 2010. A Peynet illustration of his iconic lovers in an ad for Schiaparelli perfumes that appeared in the mid 1950s.
The French edition of the book that traveled the world in print and in subject matter, see Pisa, below
Dutch cartoonist I met in Holland in 1957. We were both contributors
to This Week magazine, a Sunday newspaper supplement which had at the
time the largest circulation of any publication. (Ton was also under contract to The New Yorker.) His work was much like that of Peynet, very low key and charming.
Raymond Peynet brought warmth and charm to his readers and admirers.
He did not succeed very well with American audiences and I can’t
recall ever seeing one of his cartoons in our publications beyond the
work that appeared in fashion magazines such as the Schiaparelli ad
shown below. “Too sweet,” was the response we got from our This Week
editors when we mentioned him. They knew his work but thought it too
subtle for American newspaper readers. A pity, but slapstick and broad
humor was what editors wanted in those days, not that their tastes
have since then.
[My aplogies -- The link above is to Johnny Martz's great blog, Drawn! that has a link to some of Ton's work that I had uploaded for a cartoon blog which I have since discontinued. Here, below is a Ton Smits cartoon from a Dutch publication of 1953. Click on image to enlarge it.
Courtesy DeGong Jaar Boek 1917-1953, St. Joriscollege, Eindhoven, Netherlands.
Photo courtesy of Arnaldo Mondadori Editore's Italian weekly Epoca for 17 November 1957. Peynet sketches his Denise, who for 30 years has been his inspiration and the female model for his drawings of Parisian lovers.
https://www.librerie.it/raymond-peynet.html is an Italian link where I found the following:
Raymond Peynet nasce il 16 novembre 1908 a Parigi. Si sposa con Denise
Damour ed avrà una figlia, Annie. E’ l'ultimo giovane ammesso a
Germain Pilon, il futuro istituto di Arte Applicata all'Industria ed è
uno dei fratelli Lumière a consegnargli il diploma. Il suo primo
impegno è presso un pubblicista e, in seguito, presso un decoratore.
Infine trova lavoro presso Tolmer dove realizza manifesti, confezioni
per farmaci, scatole diverse. Si prodiga, quindi, per aprire una
propria agenzia, ma la guerra è alle porte. Si trasforma in
disegnatore dell'esercito, realizza esposizioni itineranti per i
prigionieri; poi, prigioniero a sua volta, evade. Prima della guerra
aveva iniziato ad inviare dei disegni a giornali e riviste ed a
illustrare libri. Nel 1942, davanti al chiosco della Musica nel parco
di Valence, Peynet inventa la famosa coppietta. Manda i disegni
all’amico Max Favalelli, allora redattore della rivista “Ric e Rac”,
che li chiamerà “gli innamorati di Peynet”. È l’inizio di una lunga
storia. I due fidanzati viaggiano in tutto il mondo.
Contemporaneamente, Peynet realizza scene e costumi teatrali, disegna
l’espositore e il cofanetto del profumo Succès fou di Elsa
Schiapparelli, illustra libri e intensifica la sua attività nel campo
della grafica. "Le Kiosque des Amoureux de Peynet" diverrà monumento
storico. Muore il 14 gennaio 1999.
Covers for Air France customer brochures.
A UK edition in paperback. Below, two reprints from Grosset and Dunlap, USA.
And below, a UK publication. I recognize the lettering as similar to that which appeared in some of Ronald Searle's work.
I found this New Year's copy of a French publication on newsprint with more of Peynet's artwork and characters. It's undated but I guess I would have bought it at the newsstand in Harvard Square in the late 1950s.
Cover. I really loved this quality of newsprint production when I first saw more than half a century ago.
Page One of the story, with spot illustrations below. Click on all the images to enlarge them.
Page Two, below.