The Good, the Very Good, and the Ugly of Design 1977

A Swiss poster announcing an exhibit of Alexander Calder sculptures

Swiss poster for a venue featuring the clown Dmitri.

Great Swiss package design for some great Swiss chocolate almond candy.

Swedish, not Swiss, but a fabulous soap folding box.

Posters promoting the annual Basel fair. Does this look too much like a magazine ad?

Here comes the descent into banal, 1977 posters for a soft drink with a tradition of great poster advertising.

Down the slippery slope they went. What ever happened to the classy Swiss use of typography?

Finally, you know when the banks lose their restraint in Switzerland, the game is over -- and lost.
A pity it was but we won't belabor the point anymore except to say The End, Finis, Auf wiederluaga, Ciao.

Comments

[giam]

Thanks very much. Let me urge our viewers to link to your site http://dovegreyreader.typepad.com/. It's a treat. As a designer who did hundreds of packages among other things for Polaroid, I wish there were more nice clean packages around. Only Apple seems to understand that it's not necessary to write all over a box or use photos of happy photogenic idiots.

[dovegreyreader]

That was like a trip back in time. I was given a box of those very chocolates after babysitting for a Swiss couple back in the 1970's and I still have it after all these years, empty of course and now holding sewing needles!