Once upon a time in the middle of the last century, just about fifty years ago, it was really a pleasure to fly -- particularly as a passenger on Swissair. There even was a direct flight from Boston to Zurich. I remember seeing the CEO of Polaroid across the aisle in economy class. It was that good.
Swissair's graphics and promo were the best in the world. This is one of their posters promoting travel to Japan. Click on this and the other images to enlarge them.
Swissair ticket folder. Notice that all the sell is confined to the inside.
Equipment Swissair flew at the time, from one of their postcards.
One of the earlier Swissair prop planes.
Swissair routes worldwide.
Passenger promo material. Those are oversize post cards, beautiful photos and great printing.
Litttle boxes of almonds served before dinner with beverage of your choice, as offered by attractive young female flight attendants. No, I'm not a sexist but you should know that at the same time U.S. airlines were under pressure to hire older women who could be, on occasion, nags and scolds.
Just think of it, decent champagne as well!
They were having lobster in First. I swear.
Swissair newspaper in at least three languages with tourist information.
And a gratis carry-off bag.