Swiss traffic used to look a lot like this when there was much less traffic. The signage is what was important. It was clear, crisp, and in the right place. This photo was taken in downtown Zurich among the big department stores.
Easy to follow directions to drive out of the city.
Swiss lady traffic cop. Note the directional sign so handy she can point to it. She's wearing huge wide gloves and a black Swiss version of a ten-gallon Stetson.
Close up of the above, with apologies for the fuzziness. You can only get so much out of a Kodachrome.
Parking meters were readily identified.
User friendly and well designed.
Parking garages were also readily found. Follow the arrow.
To pay, there was a large vending machine with instructions in four languages.
Even match books located where to park a car.
Even at the top of the St. Gotthard Pass the same signage indicated where to park.
Conveniently located nearby was an emergency phone and the ubiquitous abfallen basket for trash.
Illuminated destination signs were attractive and strategically placed. No mystery about where you were. You had better keep your speed to 60 km/hour in the city of Muralto, in the province of Ticino.