Click on images to enlarge them.
London, 1955. Outdoor Advertising at its most blatant. No design to speak of, just a shouting match.
This is street in Paris in the summer of 1955, just ten years after the end of World War II in Europe. Bomb damage to buildings may be seen just behind the poster hoardings used to hide the scars of war. I was 26 years old and had recently completed seven years of reserve military service as an artillery sergeant. These French posters were not particularly impressive and looked similar to work seen at home in the USA and in the UK.
Noticeable amongst all the banal posters was this very competent illustration, "For old age."
These images are scanned from Kodachromes taken with an old rangefinder Contax that I had bought used. I told everyone that it had once belonged to Hitler's nephew. This is from an old damaged Polaroid photo made in 1959 on the deck of the Swedish liner Gripsholm with one of their stewards between my wife and me.
Driving through Italy we came across our first stark and compelling posters for gasoline.
Natural gas products
And motor oil.
The most mind-blowing experience came upon entering Switzerland where poster hoardings seemed to be a true art form. This was a poster for an exhibition in St. Gallen featuring a wonderful illustration.
Lots, lots more to come. I'm scheduled for another carpal tunnel surgery (right hand this time) in a few days so I'll be uploading irregularly. With some luck and speedy healing I should be able to add more material than I have in recent days.
Thanks in advance for your patience.