It's about time we started some show-and-tell about design.
At the same time in mid-century that Al Parker and his talented colleagues were doing great illustrations for the popular press in the USA, some fabulous design work was taking place in Europe, particularly Switzerland.
To set the stage, so to speak, here's a great example of typography from the early 20th or late 19th century. It's a glass shop door in Lisbon, Portugal, and that's me shooting Kodachrome with a Nikon F.
I followed that in my slide show with this poster circa 1957 to show Cornell students what I thought were the limits of just how far restraint and abstraction could go and still have a good promotional piece.
This is a poster for a Swiss wine, which is not bad when drunk on site. The French, of course, scorn it and say it's only good for washing mirrors.
By the mid-1970s, beautiful faces predominated poster hoardings as much as they did magazine covers. Click on image to enlarge.
Nowhere was classy design more evident than in the collateral material produced by Swissair. This is a paper ticket wallet printed on silver and white duplex stock and embossed with the airline's logo.
These are beautiful little boxes of toasted almonds and hazelnuts as munchies served with a dramatic solid red paper napkin before meals. This was in economy, not business or first-class. Click on image to enlarge.
Today this is what an economy passenger get on a Southwest Airlines transcontinental flight. Click on image to enlarge.
You can read more at this hotlink.